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BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

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BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Entire Course

BUS 339 Week 1 Discussion 1 What is Marketing Research?
BUS 339 Week 1 Discussion 2 Marketing Research Challenges
BUS 339 Week 1 Quiz
BUS 339 Week 2 Assignment Marketing Information System
BUS 339 Week 2 Discussion 1 Research Design
BUS 339 Week 2 Discussion 2 In-house Research versus Publicly Available Research
BUS 339 Week 2 Quiz
BUS 339 Week 3 Discussion 1 Research Objectives & Data Analysis
BUS 339 Week 3 Discussion 2 Samples & Sampling
BUS 339 Week 3 Quiz
BUS 339 Week 4 Discussion 1 Statistics
BUS 339 Week 4 Discussion 2
BUS 339 Week 4 Quiz
BUS 339 Week 5 Discussion 1 Report Writing
BUS 339 Week 5 Discussion 2 International Topics in Marketing Research

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BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Entire Course

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 1 Discussion 1 What is Marketing Research?

What is Marketing Research? In the video, The Role of Market Research, Jeff Hawkins describes how marketing research did (and didn’t) help him identify market opportunities and problems. Use Table 1.1 to suggest a category of marketing research that could support the marketing efforts of a product of your choice. Why do you think this research would be useful? Respond to at least two of your classmates’ postings.

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 1 Discussion 2 Marketing Research Challenges

Marketing Research Challenges. Read the Marketing Research Association’s Code of Marketing Research Standards. Discuss how some of the practices described in the text violate this code of ethics. Why would a firm violate the code of ethics? Respond to at least two of your classmates’ postings.

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 1 Quiz

Firms that collect information and make it available to multiple subscribers are called:

Which of the following statements best describes the current state of the marketing research industry?

The purpose of marketing research is:

The final step in the marketing research process is:

Which of the following is the most important in the research process?

When defining the problem it is important:

External supplier firms are classified as either:

What does “frugging” refer to?

Some marketing research is used to expand our knowledge of marketing as a process rather than solving specific problems. Such research is:

Establishing the need for marketing research:

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 2 Assignment Marketing Information System

Marketing Information System. Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a minimum of three scholarly sources from the Ashford University Library, in addition to the textbook.

Describe the primary marketing problem facing the product you have chosen.

Describe three sources of secondary information that might be in the company’s marketing information

system.

Describe two types of proprietary corporate information that the company might collect for its marketing

information system.

• Explain why you think the information in the marketing information system could help solve the marketing problem facing the company OR why the company would need to gather additional primary information.

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 2 Discussion 1 Research Design

Research Design. Choose one of the three clients in Case 4.1, Memo from a Researcher, at the end of Chapter 4 of your text. State which type of research design is most appropriate for the client and why. Give a specific example of how you would apply your recommended research design and explain why you chose that example. Respond to at least two of your classmates’ postings.

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 2 Discussion 2 In-house Research versus Publicly Available Research

In-house Research versus Publicly Available Research. Read the article “How to Use Interesting Research to Help Market Your Business.” Describe the difference between conducting original in- house research and using publicly available research. When is it beneficial to conduct in-house research and when is it better to rely on publicly available research? Respond to at least two of your classmates’ posts.

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 2 Quiz

Which of the following would be classified as a part of internal secondary data?

What type of research design should a marketing researcher use to find out how many customers there are, what brands they buy and in what quantities, which advertisements they recall, what are their attitudes toward the company, and who is the competition?

Although focus groups should encourage open, free-wheeling information, who has the task of ensuring that the conversation stays focused?

In an experiment, which type of variable does a researcher have control and wishes to manipulate?

Which of the following is most true about research designs?

Which of the following was NOT discussed as a disadvantage of using secondary data?

Standardized services differ from syndicated data services in that in the former each client is provided with:

Experience surveys are used in which of the following ways?

If you wanted to locate an article in a periodical on a subject you would find themit in:

A form of external, secondary data that is supplied from a common database to subscribers for a service fee is:

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 3 Discussion 1 Research Objectives & Data Analysis

Research Objectives & Data Analysis. Read the report BLS Spotlight on Statistics: Women at Work on the Bureau of Labor Statistics site. Find an example of each of the four research objectives listed in Table 11.1 at the beginning of Chapter 11 in your text. You should support your answer using the description of data analysis that is appropriate to each type of research, but you do not need to show the precise form of statistical analysis that was used to prepare the data. Respond to at least two of your classmates’ postings.

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 3 Discussion 2 Samples & Sampling

Samples & Sampling. After watching the American FactFinder Virtual Tour, identify a population using the Census Bureau’s American FactFinder. How could the sampling process lead to a bias or error in your data if you sampled this population? Respond to at least two of your classmates’ postings.

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 3 Quiz

Since most consumers want a car with excellent fuel economy, wouldn’t you agree your next car will be a hybrid?” is an example of:

In the question, “Do you always buy electronic products from Dell?” Which word is one of the “words to avoid in question development?”

____________ is some list of all the members of the population.

A(n) _____________ is the vehicle used to pose questions that the researcher wants respondents to answer.

Which of the following refers to a dry run of the survey on a small, representative set of respondents to reveal errors in the questionnaire?

Question bias is defined as:

Which sampling method is not based on fairness, equity or equal chance?

A mall survey is an example of:

Which of the following is the best description of data analysis?

Computing the average number of dollars college students have on their credit card balances exemplifies:

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 4 Discussion 1 Statistics

Statistics. In the video, Lies, Damned Lies and Statistics, Sebastian Wernicke did a tongue-in-cheek analysis of how to design a great presentation. Rather than be humorous, suggest some statistical analysis that you think would give good advice on how to be a better presenter. Use the techniques from chapters 12- 14 and the variables of your choice to think of at least two research questions that would be helpful. Describe how you would analyze the results. Respond to at least two of your classmates’ postings.

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 4 Discussion 2

You have been asked to come up with a new ad campaign for a national pizza chain. You would like to target both young adults and families with children, but you don’t have the budget for two separate campaigns. What are some variables that you could measure and how would you analyze them to determine how these two groups are alike or different to decide what features you want to emphasize in your campaign?

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 4 Quiz

If we were to graph two variables, let’s say, height (in inches) and GPA, and the graph showed points scattered about in a formless shape, we could say there is:

If you have five friends who tell you they all have had great experience with their purchase of a Chevrolet, and you used this evidence to decide to buy a Chevrolet, you would be using:

When a researcher wants to compare the averages of several (more than two) groups he or she should use:

The most commonly used level of confidence when calculating a confidence interval is:

Which type of relationship is described by the formula: y = a + bx?

In conducting tests of differences between two percentages:

The generalization process is often referred to as:

The chi-square test is useful for determining:

If a researcher wishes to have a 95% confidence interval, he or she should use a Z value of:

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 5 Discussion 1 Report Writing

Report Writing. What is the function of the “limitations” section of a marketing research report? What limitations exist in the marketing research project you designed for your Final Paper? Respond to at least two of your classmates.

BUS 339 BUS339 BUS/339 ENTIRE COURSE HELP – ASHFORD UNIVERSITY

BUS 339 Week 5 Discussion 2 International Topics in Marketing Research

International Topics in Marketing Research. Review the web sites of at least three of the marketing research firms listed in Table 2.1 near the beginning of Chapter 2 in your text. What international topics and issues are they discussing? Respond to at least two of your classmates’ postings.