COM 302 COM302 COM/302 ENTIRE COURSE HELP – UNIVERSITY OF TAMPA

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COM 302 COM302 COM/302 ENTIRE COURSE HELP – UNIVERSITY OF TAMPA

COM 302 Week 1 Individual Assignment Marketing Communications Process

COM 302 Week 2 Learning Team Assignment Advertising Media Mix

COM 302 Week 2 Individual Assignment Sales Promotion and Advertising

COM 302 Week 3 Learning Team Assignment Building New Brands

COM 302 Week 4 Learning Team Assignment Direct Marketing

COM 302 Week 5 Individual Assignment Internet Based Marketing Blog

COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion

COM 302 COM302 COM/302 ENTIRE COURSE HELP – UNIVERSITY OF TAMPA

COM 302 Week 1 Individual Assignment Marketing Communications Process

Week 1 Individual Assignment Marketing Communications Process
Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library
Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.
Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.
Review information at the selected organization’s website and information about the organization in the University Library.
Describe how your selected organization exhibits effective marketing communications and how it exhibits integrated marketing communications.
Provide specific examples of how your selected organization uses essential components of the promotional mix: advertising, sales promotion, public relations, personal selling, and direct marketing.
Cite at least two references other than the course texts.
Format your paper consistent with APA guidelines.

COM 302 COM302 COM/302 ENTIRE COURSE HELP – UNIVERSITY OF TAMPA

COM 302 Week 2 Learning Team Assignment Advertising Media Mix

Learning Team Assignment: Advertising Media Mix
Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion
Review the sample entry in the matrix.
Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:
Compare and contrast types and functions of various print, broadcast, and support media.
Cite specific examples from each type of advertising media.
Describe advantages and disadvantages of each type of media in your matrix.

COM 302 COM302 COM/302 ENTIRE COURSE HELP – UNIVERSITY OF TAMPA

COM 302 Week 2 Individual Assignment Sales Promotion and Advertising

COM302 Week 2 Individual Assignment Sales Promotion and Advertising
Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One.
Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies.
Answer the following questions in your presentation:
How do the two selected companies’ sales promotions and advertising compare?
How do you think sales promotion is coordinated with advertising in these companies?
What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?

COM 302 COM302 COM/302 ENTIRE COURSE HELP – UNIVERSITY OF TAMPA

COM 302 Week 3 Learning Team Assignment Building New Brands

Week 3 Assignment Building New Brands
Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence
Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising.
Imagine that you are a PR consultant for a large corporation that plans to launch a new brand the firm’s executives think will become as well known as world-class brands in the same industry.
Select a new brand that might be launched by this corporation.
Review the Sample Executive Summary under the Samples heading in the Tutorials & Guides section of the Center for Writing Excellence.
Write a 350- to 700-word executive summary to the CEO of the corporation for which you are consulting that addresses the following points:
The role of PR in the marketing communications industry
How high-visibility brands become well known, using one of the organizations listed in the Week Three assignment as an example
How you, as a consultant, might use marketing communications to introduce the corporation’s new brand