COM 352 COM352 COM/352 ENTIRE COURSE HELP – UNIVERSITY OF PHOENIX

Description

COM 352 COM352 COM/352 ENTIRE COURSE HELP – UNIVERSITY OF PHOENIX

COM 352 Week 1 Individual Assignment Public Relations Roles and Responsibilities Matrix

COM 352 Week 2 Individual Assignment Publics and Messaging

COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper

COM 352 Week 3 Individual Assignment Public Relations Messaging Paper

REV Week 4 Learning Team Assignment Crisis Communication Presentation Part I

REV Week 4 Learning Team Assignment Crisis Communication Presentation Part 2

COM 352 Week 5 Learning Team Assignment Community Relations and Reputation Management

COM 352 Week 5 Individual Assignment Public Relations Ethics Comic Strip

COM 352 COM352 COM/352 ENTIRE COURSE HELP – UNIVERSITY OF PHOENIX

COM 352 Week 1 Individual Assignment Public Relations Roles and Responsibilities Matrix

Directions: Review the example in blue. Then, enter the name of the organization you selected as well as two goals for that organization. Enter relevant information about the selected organization in the remaining columns and answer the questions following the table

COM 352 COM352 COM/352 ENTIRE COURSE HELP – UNIVERSITY OF PHOENIX

COM 352 Week 2 Individual Assignment Publics and Messaging

In the following assignment, you are a public relations executive who must address an issue confronting the company where you work. Imagine what the scenario is and incorporate this into your presentation.
Choose three of the following five publics to address with specific messaging and communication tools:
Customers or clients
Media
Internal employees of your company
Competitors
Special interest group
Develop an 8- to 12-slide Microsoft® PowerPoint® presentation that discusses the following:
Describe the scenario in 1 or 2 slides.
Address your selected publics describing communication tools used, communication messages used, and the rationale for their selection in 6 to 8 slides.
Address how the Internet and social media tools affect your communication messaging in your proposed scenario in 1 or 2 slides.

COM 352 COM352 COM/352 ENTIRE COURSE HELP – UNIVERSITY OF PHOENIX

COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper

Create messaging for five of the selected organization’s publics in the scenarios outlined below. Choose one message delivery method per public.
Review the example press release located on your student website for an example of one type of messaging for this assignment.
Internal publics
Employees: Promote a new green ecological awareness campaign.
Shareholders: Announce the new chief executive officer to shareholders. Refer to the Public Relations Internet Challenge in Ch. 18 of The Practice of Public Relations for information about investor relations.
External publics
Media: Respond to a crisis and develop a plan for an online pressroom. Additionally, explain how you may use the Internet to implement this part of the plan.
Consumers: Promote a new product or service to the existing customer base. The product must be consistent with organizational goals.
Community: Address how the organization’s employees may contribute positively to the community. Describe how this contribution meets public relations goals, and how it will be communicated and promoted to the organization’s publics. Refer to Community Social Responsibility and Community Relations on the Internet in Ch. 12 of The Practice of Public Relations for useful information.
Reflect on the process you used to construct the messages:
What factors did you consider as you created each message for its intended public?
How did you design each message so it would be appropriate for its specific internal or external public?
Organize your messages and reflection into a Microsoft® Word document.