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MBA 515 MBA515 MBA/515 SWOT Analysis.docx

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MBA 515 MBA515 MBA/515 SWOT Analysis.docx

Southern New Hampshire University MBA 515 – Env Innov & Entrepreneur Khanh H. Nguyen Milestone 2 SWOT Analysis

I.Introduction
In the business and financial world, SWOT technique stands for strengths, weaknesses, opportunities, and threats. Both business operators and shareholders can conduct SWOT to determine the competitiveness of their business through strengthen whichever area the companies are spearheading and vice versa improve what lacking in their long-term strategy.

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MBA 515 MBA515 MBA/515 SWOT Analysis.docx

Southern New Hampshire University MBA 515 – Env Innov & Entrepreneur Khanh H. Nguyen Milestone 2 SWOT Analysis

I.Introduction
In the business and financial world, SWOT technique stands for strengths, weaknesses, opportunities, and threats. Both business operators and shareholders can conduct SWOT to determine the competitiveness of their business through strengthen whichever area the companies are spearheading and vice versa improve what lacking in their long-term strategy.
Forthis research study, we will be focusing on United Healthcare – one of the Big Five (UHC, Anthem, Aetna, Humana, Cigna) and also the largest, most competitive company in the healthcare industry.
In order to maintain its position and competition in the market, UHC has long utilized the help of SWOT to identify the internal strategic factors such as strength and weakness with also external strategic factors such as opportunities and threats.
II.SWOT Analysis
a.Introduction into Business
United Healthcare started in 1974 with the foundation of Charter Med Incorporated by a group of doctors and others healthcare professionals who want to expand health coverage optionsfor the consumers.
The company owes much of its background to Dr. Paul Ellwood, the health-policy guru who coined the term “health maintenance organization” in the 60s and thus UHC Corporation was cemented with the help and capital from entrepreneur Richard Burke in 1977 with the commitment still somewhat true to this day “Helping People Live a Healthier Life” (UHC – The History of Us).
Within 5 years of its foundation, UHC has rolled out the first healthcare product of its kind for seniors with Medicare Advantage Plans which offer a much better market alternative for the traditional Medicare.
Since going public in 1984, it has been a long road for UHC Corporation to become the largest healthcare insurance in the US ranking 5thin the Fortune 500 largest companies.
b.Strength
As the leading company in the health insurance industry, United Healthcare is a very powerful entity with multiple strengths and products to protect and expand its market shares.
At the core of UHC’s strength, 260,000 employees myself included make up the bulk of its in-houseworkforce solving from the smallest customer complaint to planning the boldest business strategy.
The colossal size of the company also includes partnership with more than 20,000 independent fields agents and contractors from all corners of the country.
These 20,000 agents also help to create the strongest dealer community ever seen in the industry where our field agents not only advertise the company’s products and reputation but also take part in the training of future on-site personnel.
With such a strong and robust workforce comes with an even stronger distribution network which UHC Medicare Advantage plans has for years dominated other competitors in outreaching even the remoted parts of the US thus constantly attracting new beneficiaries with more and more independent agents wanting to partner with the company

MBA 515 MBA515 MBA/515 SWOT Analysis.docx

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