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MBA 524 MBA524 MBA/524 Assignment 7 finance .pdf

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MBA 524 MBA524 MBA/524 Assignment 7 finance .pdf

Assignment 7 Capitalization of Costs at Salesforce.com Kelsey MacArt Champlain College MBA-524-85 Financial Decision Making Professor Miceli 12/12/2020

Initial Findings:
1.Did Salesforce have what it needed to compete?
In Brief, Salesforce is the world’s #1 customer relationship management (CRM) platform. They help your marketing, sales, commerce, service and IT teams work as one from anywhere so you can keep your customers happy everywhere (What is Salesforce… 2020).

Description

MBA 524 MBA524 MBA/524 Assignment 7 finance .pdf

Assignment 7 Capitalization of Costs at Salesforce.com Kelsey MacArt Champlain College MBA-524-85 Financial Decision Making Professor Miceli 12/12/2020

Initial Findings:
1.Did Salesforce have what it needed to compete?
In Brief, Salesforce is the world’s #1 customer relationship management (CRM) platform. They help your marketing, sales, commerce, service and IT teams work as one from anywhere so you can keep your customers happy everywhere (What is Salesforce… 2020).
While that is the services that Salesforce provides, the case study in particular provided a very in depth history and description on the company and what they have been through in their past as a company.
After analyzing the information provided in the case study, it appears to be an investment that would be lucrative and successful, just what Jacob Dean is looking for.
Since its launch in 2000, Salesforce has continued to grow, while also launching an additional cloud computing platform called Force.com which allows its customers to build enterprise applications.
Overall, I believe that Salesforce did have what it needed to compete with the other cloud based software companies in the industry as well as SaaS segment.
This particular segment seems to have been growing in the market as time goes by. In fact, in 2012 CRM software accounted for 22% of the market, 23.8% of business process management and data processing products, and 18.3% of application service provisioning (Savitz, E., 2011).
Though these are healthy percentages, it shows that Salesforce has more room to grow in its current software market, as well as in its expansion of product offerings to customers.
In addition, they justified their accounting through offered multi-year contracts, their 2004 revenue growth averaged 46% annual and annual customer growth was 37%. By August 2011, market capitalization of Salesforce was in excess of $15 billion (Jessica, K., 2012).
Personally, I feel that Dean should take into consideration the accounting issues that Salesforce was currently facing, as it seems

MBA 524 MBA524 MBA/524 Assignment 7 finance .pdf

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