MT 450 MT450 MT/450 Assignment 6 – Brand Equity

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MT 450 MT450 MT/450 Assignment 6 – Brand Equity

MT450: Marketing Management Professor: Samantha Bietsc Assignment 6:Brand Equity Magida Taracena Andonie 2/16/2015

Edible Arrangements is one of the biggest companies in fresh fruit bouquets, gifts, and treats. They are a company that is looking to aspire and seasoned entrepreneurs to capitalize on a growing market.

It counts with more than 1,300 locations around the world, and with an 82% total Brand awareness in the Gift Category“Brand equity is a set of assets (and liabilities) linked to a brand’s name and symbol that adds to (or subtracts from) the value provided by a product or service to afirm or that firm’s customers” (Dhar and Ravi, 2013).

Edible arrangements have created brand loyalty, brand awareness, perceived quality, brand associations, and other brand assets with their products.The first dimension of brand equity is the strongest measure of brands value. Edible arrangements had showed this by repeated buying and word mouth, which is caused in their clients.

The second one is brand awareness. People have become familiar with the brand, which have made them likely to consider the brand and most likely choose it. Third would be a perceived quality. “A known brand often conveys an aura of quality either good or bad” (Dhar and Ravi, 2013).

Thanks to our high quality products, consumers have perceived our brand as high quality. Fourth would be brand associations. Even though quality associations are important, more emotional associations are also important parts of brand value. Our products are often associatedwith giving someone a special gift.

Finally the last would be other brand assts, which include patents and trademarks, which are important to our products and services.

MT 450 MT450 MT/450 Assignment 6 – Brand Equity

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MT 450 MT450 MT/450 Assignment 6 – Brand Equity

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