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MT 450 MT450 MT/450 Unit 1 – Marketing Strategy

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MT 450 MT450 MT/450 Unit 1 – Marketing Strategy

Marketing Strategy MT 450 – Marketing Management June 14, 2016 Kathryn Kelly

Good afternoon everyone, over the years our company, Global Ice has been very successful selling ice in bulk to our industrial users. Today, with theacquisition of Arctic Glacier Premium Ice that sells packaged ice to consumers, we have opened new doors of opportunity for us.
We need to focus on creating a market penetration strategy to help inform our current customers that we have a new line of products to offer them.

Description

MT 450 MT450 MT/450 Unit 1 – Marketing Strategy

Marketing Strategy MT 450 – Marketing Management June 14, 2016 Kathryn Kelly

Good afternoon everyone, over the years our company, Global Ice has been very successful selling ice in bulk to our industrial users. Today, with theacquisition of Arctic Glacier Premium Ice that sells packaged ice to consumers, we have opened new doors of opportunity for us.
We need to focus on creating a market penetration strategy to help inform our current customers that we have a new line of products to offer them. Next, we need to work on market development strategy on how to find our target customers that have not had an opportunity to purchase our products.
And finally, we need to come up with a value proposition that will keep our customers comingback to buy from us along with acquiring our competitor’s customers that will find our product is of better quality and lower cost than their current supplier.
Market Penetration Strategy
Market penetration strategy– one possible strategy in segmenting the market; the decision to target current customers of a product or service (Winer& Dhar, 2011, p. 38). As we start our market penetration of Arctic Glacier Premium Ice, we need to focus on four marketing penetration strategies:
Price adjustmentsBylowering prices, Global Ice hopes to generate more sales volume by increasing the number of units purchased and tomake prices more appealing to consumers when compared to the competition.

MT 450 MT450 MT/450 Unit 1 – Marketing Strategy

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MT 450 MT450 MT/450 Unit 1 – Marketing Strategy

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