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MT 460 MT460 MT/460 ASSESSING MIDWAY USA BALDRIGE AWARD

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MT 460 MT460 MT/460 ASSESSING MIDWAY USA BALDRIGE AWARD

Unit 2 Assignment Daniel R. Strauch MT460 Purdue Global University 26 May 2020

Midway USA is an online retailer of shooting, hunting and outdoor products founded in 1977 by Lewis Potterfield based in Columbus, MO. They provide over 110,000 products from over 800 Suppliers, spanning 17 different product categories.
They provide these products nationally through many marketing channels, to over 1.1million active Customers.

Description

MT 460 MT460 MT/460 ASSESSING MIDWAY USA BALDRIGE AWARD

Unit 2 Assignment Daniel R. Strauch MT460 Purdue Global University 26 May 2020

Midway USA is an online retailer of shooting, hunting and outdoor products founded in 1977 by Lewis Potterfield based in Columbus, MO. They provide over 110,000 products from over 800 Suppliers, spanning 17 different product categories.
They provide these products nationally through many marketing channels, to over 1.1million active Customers. Midway USA pride themselves on their extremely fast shipping and top-notch customer support. Midway USA has received the Baldrige performance excellence for years 2009 and 2015 for his or her exceptional strategic execution. Midway USA has met its organizational goal to possess this award every 6years. (Baldrige, 2015)
Strategic decisions that led to the win.
Midway USA adopted the Baldrige astheir leadership and management framework which helped them altogether respects of their business. One among those being strategic reorganizing. Midway USA contains a totally built-in, seven-step technique development procedure that paves the way for his or her high performance, durability, and provides attention to success.
The tactic begins employing a review of performance results and an analysis of strong points, weaknesses, possibilities, and threats. Results are utilized to develop strategic objectives and therefore the operational goals that outline accomplishment for Midway USA. (Baldrige, 2015)
Midway USA has also found tons of success and benefits from providing a high level of customer support. One among the ways in which Midway USA provides such great customer service is due to the staff’s understanding of the products they sale. A good amount of the Midway USA staff are specialists regarding the corporate products.
This demonstrates expertise view basedtheory of strategy. Know-how view may be a bundle expertise during this program which extends the Resource-Based View. Expertise may be a specific and unique resource within the middle of the corporate.
Besides knowledge being a crucial resource in it-self, the ecient allocation and use of other resources requires relevantknowledge. (Omerzel Gulev, 2011) Specifically, they need to look to new sources of competitive advantage and have interaction in new sorts of competition.

MT 460 MT460 MT/460 ASSESSING MIDWAY USA BALDRIGE AWARD

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