MT 460 MT460 MT/460 Unit 5 – Whole Foods Market 2010 Case Study Analysis
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MT 460 MT460 MT/460 Unit 5 – Whole Foods Market 2010 Case Study Analysis
Unit 5: Whole Foods Market 2010 Case Study Analysis Kaplan University School of Business MT460: Management Policy and Strategy Author: Brandi Locke Professor: Tracy Bagley Date: January 12, 2014
Whole Foods Market 2010
Introduction
Whole Foods was established in 1980 with one store in Austin, Texas. Today, Whole Foods is the world’s largest leader in natural and organic foods. Whole Foods Market carries both natural and organic foods and is the leader of natural and organic foods.
Description
MT 460 MT460 MT/460 Unit 5 – Whole Foods Market 2010 Case Study Analysis
Unit 5: Whole Foods Market 2010 Case Study Analysis Kaplan University School of Business MT460: Management Policy and Strategy Author: Brandi Locke Professor: Tracy Bagley Date: January 12, 2014
Whole Foods Market 2010
Introduction
Whole Foods was established in 1980 with one store in Austin, Texas. Today, Whole Foods is the world’s largest leader in natural and organic foods. Whole Foods Market carries both natural and organic foods and is the leader of natural and organic foods.
Whole Foods Market has 172 stores in North America, Canada, and the United Kingdom. Whole Foods offers customers a wide variety of products. “Natural” refers to food that is free of growth hormones or antibiotics, where “certificated organic” food conforms to the standards, as defined by the U.S. Department of Agriculture in October 2002. (Pearce, J. A., and Robinson, R. B., 2011). Whole Foods continues to grow steadily in employees and stores.
Synopsis of the Situation
Whole Foods enter the industry hitting the ground running, making a name for them and position its self as a leading natural food chain. Whole Foods Market success continues to grow, but in this market, the owner knows that he must maintain this success and meet the company’s growth targets and make a profit.
Whole Foods has realized that due to the large demand in organics and the steady growth of customers buying organic foods, they have encountered a problem. The competition has increased and many supermarkets and grocery stores now supply organic foods and have an organic section of the store.
Key Issues
The Whole Food stores are targeted around well-educated customers who have high salaries which enable them to afford the company’s higher prices. The organic crops have a lower quantity because it is rarer and only accounts for 3% of US farmland usage.
There are strict government requirements that must be passed. It is also very time consuming and more costly. The company has an emphasis on ethics. The company will only do business with companies that treat their animals humanely. With increased demands from mainstream super
MT 460 MT460 MT/460 Unit 5 – Whole Foods Market 2010 Case Study Analysis
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