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MT 460 MT460 MT/460 Unit2_Assignment_AmyMurr

Assessing Business Strategy of Bama Pie Company Amy MurrPurdue Global University

Bama Pie Company Background
The Bama Pie Company began over 77 years ago in 1937, in a kitchen of Cornillia Alabama “Bama” Marshall, with two things in mind; 1) Keep your eye on quality, 2) People make a company.
This long-established business culture foundation making employees part of the Bama family not only contributes to the overall health of the organization but also provides security for the future of the business(Nist.gov, 2019).
Bama is a manufacturer of frozen ready-to-use food products focusing on business-to-business transactions in the Quick Service Restaurant Industry, Casual Dining, and Family Dining Chains. The company’s three main products are hand-held pies, biscuits, and pizza crust which makes up ninety-two percent of its total sales.
From four production facilities in Tulsa, Okla, and two in Beijing, China, Bama’s 1,100 employees generate over two hundred million a year in revenues. Bama’s sales have grownseventy-two percent since 1999. The Beijing plant, production leaped from 600,000 pies in 1993to ninety million in 2004.
Dominating by companies several times its own size, their agility, unique approach to product innovation, and Bama’s system view pricing strategy, they have not raised prices for its hand-held pies and biscuits since 1996 which gives tremendous leverage in the marketplace(Nist.gov, 2019).
NACIS 1: 311813, Frozen Cakes, Pies, and Other Pastries Manufacturing. NACIS 2: 311211, Flour Milling. SIC 1: 20530000, Frozen bakery products, except bread. SIC 2: 20410204, Pizza dough, prepared. Bama’s key customer group is the restaurant industry with the target market focused on the top 130 restaurant chain accounts.
Top three customers are McDonald’s, Yum! Brands and Wal-Mart comprise ninety-two percent of total sales which have been with the company for thirty-seven years.
Strategic Decisions
Bama’s strategic planning process is based on the Prometheus Process and is a key tool used to visualize its Future Picture(FP), create strategies, action plans, improvement opportunities and deployment procedures, and review processes to achieve desired results(Evaluating Your Firm Using the Baldrige Award Criteria, 2019).
The decisions that led the organization winning the Baldridge Performance Excellence award:
Leadership: Bama’s leadership system which integrates systematic approaches forhow leaders set and communicate direction, organize, plan and align, review performances, listen and learn, The SMT created the Missions, Vision, and FP, to drive the organizational values and stakeholder expectations. The leadership

MT 460 MT460 MT/460 Unit2_Assignment_AmyMurr

MT 460 Management Policy and Strategy School: Kaplan University *Professor:DonnaDiMatteoGibson, MarcoMiros, Levitt,… Documents (348) Q&A (20) Textbook Exercises Management Policy and Strategy

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