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BMGT 364 BMGT364 BMGT/364 Project 1 – Planning the SWOT Analysis of Silver Airways

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BMGT 364 BMGT364 BMGT/364 Project 1 – Planning the SWOT Analysis of Silver Airways

Introduction

In 2018, the Florida based Silver Airways purchased Seaborne Airlines, which is based in Puerto Rice, leading to more flight options and destinations for travelers.

With this purchase, Silver Airways has been able to attract new customers and offer new travel routes. Below is a SWOT (Strengths, Weaknesses, Opportunities, Threats) table and analysis listed below to show the current company status with Silver Airways after the merger.

Description

BMGT 364 BMGT364 BMGT/364 Project 1 – Planning the SWOT Analysis of Silver Airways

Introduction

In 2018, the Florida based Silver Airways purchased Seaborne Airlines, which is based in Puerto Rice, leading to more flight options and destinations for travelers.

With this purchase, Silver Airways has been able to attract new customers and offer new travel routes. Below is a SWOT (Strengths, Weaknesses, Opportunities, Threats) table and analysis listed below to show the current company status with Silver Airways after the merger.

Then some goals and their objectives will be discussed for Silver Airways to look ahead into merging with and airline that services the Northeast U.S.

SWOT Table

                 Strengths                                                                      Weaknesses

New Aircraft: Silver Airways announced they were purchasing 50 new ATR-600 series aircraft. (Silver Airways, Press Release, Aug 1, 2018).Bad customer service reports. Average rating 1 star out of 5 on Better Business Bureau. (BBB, Silver Airlines, April 3, 2020)

Codeshare between Silver/Seaborne the major airlines including American, Delta, United, and Jet Blue. (Silver Airways, Company Information, n.d.).Small airline with smaller jets. Not well known outside of their region. (Summers, Skift, Mar 13, 2017)

An average of 125 flights a day scheduled between Florida and Bahamas. More Bahamian destinations than any other U.S. airline. (Silver Airways, History, n.d.).Silver Airlines only offers two seasonal destinations to the Northeast U.S. (Silver Airlines, Destinations, n.d.)

OpportunitiesThreatsNew aircraft may attract new leisure and business customers wanting new features. (Silver Airways, Press Release, Aug 1, 2018).Threat of annual hurricane season which primarily affects the Caribbean Islands and East Coast U.S. (Weather.com, Hurricane Safety and Preparedness, Feb 25, 2020)

Seaborne adds potential for new territory and added routes within the Caribbean (Silver Airways, Press Release, Aug 1, 2018).destinations. Airline is replacing their fleet with a singleseries of aircraft potionially limiting future (Silver Airways, Company Information, n.d.).
New leadership provides new ideas and afresh approach to the company (Silver Airways, Press Release, Aug 1, 2018).Other small airlines with dedicated yet limited flight paths have gone bankrupt.

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