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MT 460 MT460 MT/460 Unit 4 – Louis Vuitton in Japan Case Study Analysis

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MT 460 MT460 MT/460 Unit 4 – Louis Vuitton in Japan Case Study Analysis

Unit 4: Louis Vuitton in Japan Case Study Analysis MT460 Management Policy and Strategy Kaplan University name Professor: Dr. Andryce Zurick November 10, 2016

Louis Vuitton in Japan Case Study Analysis
Company Name: Louis Vuitton
Topic:External and Global Environments
Synopsis of the Situation:
An industry leader that has dominated the global fashion and luxury market, Louis Vuitton is a brand known world-wide. Originating in France and retaining its French heritage throughout its global expansions, Louis Vuitton has relentlessly striven toset itself apart not only via exclusive, limited edition, luxury items luggage, but also through the rigorous quality of the product produced.

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MT 460 MT460 MT/460 Unit 4 – Louis Vuitton in Japan Case Study Analysis

Unit 4: Louis Vuitton in Japan Case Study Analysis MT460 Management Policy and Strategy Kaplan University name Professor: Dr. Andryce Zurick November 10, 2016

Louis Vuitton in Japan Case Study Analysis
Company Name: Louis Vuitton
Topic:External and Global Environments
Synopsis of the Situation:
An industry leader that has dominated the global fashion and luxury market, Louis Vuitton is a brand known world-wide. Originating in France and retaining its French heritage throughout its global expansions, Louis Vuitton has relentlessly striven toset itself apart not only via exclusive, limited edition, luxury items luggage, but also through the rigorous quality of the product produced.
Learning from French aristocracy and the wife of Napoleon III, Louis Vuitton acquired a personal “savior-fair” about leather luggage. In 1854, he founded “Louis Vuitton: Malletier à Paris.” The flat bottom trunks of Louis Vuitton with Trianon canvases represented a revolution for travelling during that era as the luggage combined lightness and storage capacity. (Pearce & Robinson, 2013, p. 14-2).
In 1885, the firm opened its first overseas store in London, England, on Oxford Street. In 1888, Louis Vuitton developed the Canvas Damier Pattern to make the Louis Vuitton experience unique and recognizable by anybody. The logo “marque Louis Vuittondeposée,” meaning “mark Louis Vuitton deposited,” was also created.Following the death of Louis Vuitton in 1892, his son, Georges Vuitton, took overthe leadership of the firm.
In 1896, Georges Vuitton created the Monogram Canvas and attained worldwide trademarks on it to limit counterfeiting. The Louis Vuitton monogramwas inspired by the Japanese and Oriental designs of the Victorian age. By 1914, the company opened the Louis Vuitton Building of the Champs-Elysées, now a symbol of thesuccess and prestige of the company. (14-2)
In the mid-1970s, Louis Vuitton had become the world’s biggest luxury brand in terms of market share. (14-2) Today, as a global competitor, Louis Vuitton sees over 20%

MT 460 MT460 MT/460 Unit 4 – Louis Vuitton in Japan Case Study Analysis

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