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FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

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FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

MNC Enters China Roxana Aguilar FIN 535 May 22, 2016

The world has become a global community. Competition is increasing rapidly due to globalization, and it is becoming difficult for companies to ensure a high growth and return on their investments.

The dynamical challenges associated with the market demand for new investment opportunities requires a well-organized expansion plan; it becomes easy for the management to ensure a high rate of return.

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FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

MNC Enters China Roxana Aguilar FIN 535 May 22, 2016

The world has become a global community. Competition is increasing rapidly due to globalization, and it is becoming difficult for companies to ensure a high growth and return on their investments.

Companies are also facing a changing paradigm shiftin terms of developing an expansion plan because there are different kinds of factors which need to be integrated for getting the best results. These factors are the feasibility of the company in theselected market, exchange rate fluctuations and risks, and hedging techniques.

The company chosen for the purpose of conducting the analysis is Airbnb, and these factors will be applied to the company before it enters the Chinese market.

Then, Geert Hofstede’s six dimensions of culture will be applied for identifying the three problems which can be faced by Airbnb Inc.Airbnb was founded in 2008 and is based in San Francisco, California. It is an online forum that helps people list, discover, and book all types of tourist accommodations around the world.

It is considered a trusted marketplace for lodgings, including apartments, villas, and even castles. The company has developed a perfect mechanism for providing high-quality services in over 34,000 cities and 191 countries. Subscribers can also earn a considerable amount of money by renting extra rooms in their houses (“Airbnb”, 2016).

The success of Airbnb can be measured from its valuation at $25.5 billion and its estimated revenue in 2015, which was $900 million. China is the second largest economy in the world.

Consequently, it has become an attractive market for US technology companies. Many enterprises planning to expand their businesses in China are primarily based on mobile platforms.

There are many benefits in to investing in foreign countries like China, such as the lower cost of operation, labor, and overheads; increased productivity and efficiency; and businesses flexibility in staffing and manpower management (“Airbnb”, 2016).

According to the research done by Mary Meeker, “State of the web”, China is leading the world market in terms of mobile internet usage, and mobile users constitute about 80% of the total internet users (China, 2016).

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

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FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

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FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

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FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

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FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

FIN 535 FIN535 FIN/535 Assignment – MNC Enters China – Airbnb Inc

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